Prosperity Harvest Charitable Trust | That Awesome Grocery Store

Our Services and Their Impact

No boxes. No limits. Just real grocery access and choice.

At Prosperity Harvest Charitable Trust, our services go far beyond the traditional food pantry or food shelf. We’re redefining what access, dignity, and wellness actually mean for families. No more one-size-fits-all, no more limited options.YES!Yes. Measurable change happens when real solutions put dignity first.Here’s how we’re making it happen through our sister initiative, Feed the People Trust. By combining exceptional grocery access with practical education and community outreach, we’re building a model that gives families more purchasing power, more freedom, and more control over how they nourish their households.FEED THE PEOPLE TRUST
Our Sister InitiativeGrocery Access & StipendsFamilies receive a $300 monthly grocery stipend for six months, allowing them to shop the same carefully curated TAGS catalog as other members, but at cost. No retail markup. Their $300 goes directly toward the cost of groceries and fulfillment, stretching their purchasing power while giving them the same access to the exceptional organic food that TAGS was built to deliver.Families shop online, selecting what fits their needs, tastes, and wellness goals, just like any shopper. Their groceries are delivered directly to their doors, without the additional time and transportation burdens that can come with traditional food assistance. That means:• No traveling between food pantries.
• No waiting in long lines.
• No receiving pre-packed boxes of groceries they didn’t choose.
• No predetermined number of cans, boxes, or other items assigned according to household size.Families decide what goes into their carts within their available grocery funds, and every order is handled with dignity and delivered straight to their doors.And the access doesn’t stop when the monthly stipend runs out. Pending USDA authorization, participating Feed the People families will also be able to use their SNAP/EBT benefits to purchase eligible groceries at TAGS’ at-cost prices. That means their SNAP dollars stretch further, too, giving families more purchasing power every time they shop.Wellness WorkshopsPractical education on nutrition, food preparation, and holistic wellness, helping families build knowledge and confidence around the food they bring home.Community OutreachWorking with local organizations, volunteers, and community partners to connect families with food-access opportunities, educational resources, and the support available through our programs.And here’s where you come in.Every time you shop TAGS, you’re helping make this kind of food access possible for families right here at home. Our neighbors. The groceries you and your household are already buying become part of something extraordinary, giving more households the freedom to choose exceptional food for themselves.That Awesome Grocery Store. Together, we’re feeding the people.And that isn’t charity as usual. It’s real access, real nutrition, and real agency for every family we serve.[Your Gift Opens the Doors. For You and for Families Nationwide | 100% Tax-Deductible]

Our Impact | By the Numbers

Big change you can measure and see in real time.

When it comes to impact, we’re bold and transparent. Prosperity Harvest Charitable Trust is redefining what’s possible for families, communities, and future generations.YES!Yes. Big change is possible. When we put dignity and scale at the center, the results speak for themselves.Here’s what we’re building toward:• Launch Goals: That Awesome Grocery Store (TAGS) opens its doors when we reach 7,000 confirmed shoppers. By the end of our first twelve months, we’re aiming to serve 1.1 million TAGS shoppers nationwide, bringing exceptional organic groceries within reach of more households than ever before.• Direct Support: Our first-year goal is to serve 245,000 families through our sister initiative, Feed the People Trust. Participating families receive six-month grocery stipends, allowing them to shop the same carefully curated TAGS catalog at cost, without retail markup. This target reflects the impact we intend to fund through Impact Sundays alone.• Economic Ripple: Every household shopping TAGS gains purchasing power through better grocery pricing. That’s money families can keep in their budgets, spend at local businesses, and put back into their communities instead of losing it to unnecessarily high grocery prices. And for families participating through Feed the People Trust, the impact goes even further.• Future Expansion: As our platform grows, so will the number of families, farms, and communities we serve. We’re building toward a new standard in wellness, collaboration, and socioeconomic impact, with the ambition to make exceptional food accessible on a national scale.Our success is measured not in dollars earned, but in lives elevated and communities empowered.Transparency Note: Starting at launch, our website will feature a live national impact ticker, showing funds raised and the growing reach of our food-access work. Shoppers and donors will be able to follow the impact as it happens, including the number of families served through Feed the People Trust.[Transform Your Gift Into History]

Our Partnerships & Future Vision

Better Groceries. Stronger Local Economies.

We know our impact multiplies when we work together. As Prosperity Harvest Charitable Trust and That Awesome Grocery Store (TAGS) grow, so does our commitment to building powerful, lasting relationships with the farms, independent businesses, premium brands, and communities that make exceptional food possible. We’re building a private national grocery marketplace with a vision that reaches well beyond the grocery cart.YES!Yes. Uplifting families also means uplifting local economies, farmers, and businesses.Here’s how we’re bringing that vision to life:Local NetworksWe’re building relationships with independent businesses and community partners across the country, creating opportunities that extend beyond our own marketplace. When households spend less on exceptional groceries, they have more money available for neighborhood restaurants, independent shops, local artisans, service providers, and even their favorite grocery stores closer to home. That’s more purchasing power in the hands of households and more potential spending flowing through the local economies where they live.Farm PartnershipsWe’re developing relationships with local, organic, and family-run farms across the country whose dedication to quality, responsible growing practices, and exceptional food aligns with our standards. We want to create more opportunities for these farms and their products to reach households nationwide while celebrating the people, knowledge, and hard work behind what they grow. Great food starts long before it reaches a grocery cart, and the people producing it deserve to be part of the future we’re building.Brand & Producer PartnershipsWe’re bringing together premium food manufacturers, independent brands, and producers who refuse to compromise on quality. TAGS offers another opportunity for their products to reach households that appreciate their standards, without asking them to cheapen their formulations or sacrifice what makes their products exceptional. And when those products are purchased through TAGS, the brands behind them become part of something bigger: everyday grocery shopping that helps fund meaningful food access for our neighbors.Collaboration Over CompetitionWe don’t believe grocery businesses have to compete for every dollar a household spends. Some of the best food discoveries happen at the little independent shops and neighborhood markets people already know and love. We’d love to build relationships with our members’ favorite local grocers, specialty shops, and independent businesses, finding opportunities to support one another rather than treating every other retailer as competition. We’re interested in partnerships that help exceptional businesses grow, introduce shoppers to great products, and strengthen the communities we all serve.Better grocery prices shouldn’t have to come at the expense of the businesses around us. There’s room for more than one great grocery store in a thriving community.Our vision is bigger than building a successful grocery store. We want the benefits of better food, better pricing, and stronger partnerships to reach beyond our marketplace and into the communities our shoppers call home. From the farms growing exceptional ingredients to the neighborhood businesses serving those same households, we believe there’s room for everyone to do better when we build something that works for more people.[Join Us in Building What’s Next]

Our Standards. Our Community. Our Experiences.

Quality Is Non-Negotiable. From What We Carry to What We Create for Our Members.

At Prosperity Harvest Charitable Trust, quality is non-negotiable. We are a community where exceptional food, practical education, meaningful relationships, and extraordinary experiences come together. Through our programming for Club du Pala members and our forthcoming That Awesome Grocery Store (TAGS), we're setting a higher standard for what it means to shop well, live well, and belong to something exceptional.YES!Yes. Every household deserves the confidence that comes from knowing their food is truly healthy, safe, and carefully sourced.Here's what that commitment looks like in practice:• Rigorous Ingredient StandardsEvery single product offered through TAGS must pass our proprietary TAGS Standards System before it earns a place in our catalog. We're setting an exceptionally high floor for ingredient integrity, sourcing, formulation quality, and the practices behind the products we carry. If it doesn't meet our standards, it doesn't make it onto our shelves. Period.Our standards are non-negotiable:• 100% Clean-Sourced Ingredients. Every ingredient must meet our requirements for quality, sourcing, and integrity. No exceptions for brand recognition or popularity.• No Glyphosate. We reject products that fail our glyphosate restrictions. Organic on the label isn't enough. What happens in the field matters.• No Carrageenan. Not interested. It's excluded from our food formulations.• No Artificial Preservatives or Dyes. We're not compromising ingredient integrity for artificial colors or preservatives.• No Processed Soy. Our standards exclude prohibited processed soy ingredients and derivatives, with specific requirements for traditionally fermented forms.• No Industrial Seed Oils. We reject the industrial seed oils prohibited under our standards, including canola, soybean, corn, cottonseed, grapeseed, and rice bran oils.• No Prohibited Additives. Including additives banned in Europe but still permitted in the United States when they fall under our exclusion standards. Legal doesn't automatically mean acceptable at TAGS.• Agricultural Integrity. We examine agricultural practices, soil integrity, growing methods, and production standards. We want to know what's happening long before an ingredient reaches the package.• Formulation Integrity. We look beyond the ingredient panel, examining processing aids, hidden inputs, extraction methods, and other production details that conventional labels may never disclose.• Verification Before Approval. When additional documentation is required, an unanswered question keeps the product off our shelves until we can prove it meets our standards.The TAGS Standards System isn't a marketing slogan. It's the requirement every product has to meet.• Equal Access and DignityExceptional quality shouldn't depend on how much someone can afford to spend. Whether a household shops with a membership or a Feed the People Trust grocery stipend, the standard of food doesn't change. Everyone shops from the same carefully curated TAGS catalog, with the same commitment to quality, transparency, and respect.We're not creating one selection for people who can afford premium groceries and another for people receiving assistance. One store. One standard. Exceptional food for every household we serve.• Expert-Led Wellness WorkshopsThrough Prosperity Harvest programming, Club du Pala members connect with knowledgeable professionals across nutrition, ingredient literacy, cooking, and whole-body wellness. We believe food is medicine, but we also know that true wellness reaches far beyond what's on your plate. Our programming brings members together with experts and practitioners who explore the many dimensions of physical health, well-being, and living exceptionally well.From understanding what's really in your food to learning new skills in the kitchen and discovering approaches to whole-body health, there's always something worth exploring.And the best part? You're doing it with your people. Learning something extraordinary, sharing a laugh, making memories, and having a ridiculously good time with friends who get you. Because taking your health seriously doesn't mean taking yourself too seriously.• Community ConnectionsWe're bringing together people who appreciate exceptional food, thoughtful living, and the value of genuine relationships. Through Club du Pala, members can discover new perspectives, exchange knowledge, share recommendations, and build connections with people whose interests and standards overlap with their own.And as our community grows, so do the possibilities for collaboration with independent businesses, educators, producers, and other exceptional people doing meaningful work.• In-Person GatheringsSome things are simply better experienced together. Across our network of regional hubs nationwide, Club du Pala members come together through pop-ups, farm tours, educational experiences, grand meet-and-greets, and thoughtfully curated gatherings that bring our community to life.We're constantly creating membership experiences that extend well beyond an online grocery cart, with opportunities to discover extraordinary people and places, deepen relationships, share knowledge, and enjoy experiences worth remembering. And as our membership expands, so will the experiences we create together.We take away the uncertainty behind the label and the toxins, so our community shops with total confidence and pride. Every product must earn its place through the TAGS Standards System, and every experience we create reflects the values that bring our members together: a shared commitment to exceptional quality in what we buy, how we learn, connect, share, and live.[Your YES Starts the Revolution]

Guiding Principles | Our Values

We Refuse to Compromise. On Quality, on People, or on the Future We're Building.

Our values aren't decorative words on a website. They're the standards we hold ourselves to, the decisions we make when nobody's watching, and the commitments that shape everything we create through Prosperity Harvest Charitable Trust.From the experiences we provide for Club du Pala members to the grocery store we're building and the charitable initiatives we support, our principles guide the work.YES!Yes. Values mean something when you're willing to stand by them, even when doing so is harder, slower, or more expensive.Here's what that looks like.• Uncompromising StandardsExceptional quality is our starting point, not an upgrade. We believe people deserve confidence in what they consume, the products they bring into their homes, and the experiences they invest in.Through the TAGS Standards System, we're establishing rigorous requirements for ingredient integrity, sourcing, agricultural practices, and product formulation. We don't lower our standards to accommodate popular brands, convenient suppliers, or industry norms.That same commitment to quality extends to our programming, partnerships, and member experiences. If we're putting our name behind something, it should deserve to be there.• Dignity & ChoiceWe believe dignity belongs to everyone, regardless of income or circumstance.Through Club du Pala, we create opportunities for people across socioeconomic backgrounds to enjoy meaningful relationships, education, wellness, and exceptional experiences.Through our relationship with Feed the People Trust, we're helping build a grocery assistance model that gives participating households the freedom to choose their own food from the same carefully vetted catalog available to other TAGS shoppers.No separate standard of quality. No assumptions about what someone deserves based on what they can afford.• Sustainability & ResponsibilityOur responsibility extends beyond the products we sell and the experiences we create.We care about the agricultural practices behind our food, the integrity of the supply chain, the health of the soil, and the long-term consequences of the decisions made throughout production.We believe businesses should take responsibility for what they put into the world, including the effects on people, communities, and the environment.We're interested in practices that hold up under scrutiny, not sustainability claims that look good on packaging.• Collaboration, Not CompetitionWe believe extraordinary things happen when good people bring their knowledge, resources, and talents together.Farmers, independent producers, educators, wellness practitioners, entrepreneurs, and community members all have something valuable to contribute.Our approach is to build relationships that create opportunities for everyone involved, strengthen local economies, and bring exceptional people and products into closer connection.We measure success by what we make possible for others, not just by what we accomplish ourselves.• Lasting Impact at ScaleWe're building for more than a successful launch.PHCT's established programming creates opportunities for members to learn, connect, and experience exceptional things together. TAGS will extend access to carefully vetted groceries nationwide, while its operating model helps fund charitable grocery assistance through Feed the People Trust.Our ambition is to create something that grows in reach without losing the standards, relationships, and convictions that made it worth building in the first place.We want the benefits of this work to reach households, producers, communities, and future generations.Growth means very little if the good we set out to do gets lost along the way.The Fruit of Our WorkWe believe the character of an organization is revealed by what it produces.Integrity should be evident in our decisions. Kindness and patience should be evident in how we treat people. Faithfulness should be evident in the commitments we keep. And genuine, altruistic generosity should be evident in what we're willing to give without expecting anything in return.These aren't values we want people to take our word for. We want them to recognize those values in the quality of our work, the relationships we cultivate, the people we serve, and the good that continues to grow from it.A good tree is known by its fruit.[Donate Now and Be a Changemaker Today]

Be First in Line

The Club Is Already Here. The Best Is Still Ahead.

Club du Pala is a private social club built around extraordinary people, meaningful connections, and experiences worth sharing. Through Prosperity Harvest Charitable Trust, members enjoy access to health, wellness, educational, and community programming designed to enrich their lives and bring good people together.And we're just getting started.YES!Yes. Imagine being there when the doors first open.When That Awesome Grocery Store makes its nationwide debut, its first week will welcome just 7,000 Club du Pala members.Imagine being one of them.Among the first to fill a cart, discover what uncompromising standards look like on a grocery shelf, and experience a whole new way to shop.And every week, more will step through those doors.But Club du Pala is about far more than groceries. It's about the friendships formed, the experiences shared, the knowledge exchanged, and the good we can accomplish together.The grocery store has an opening day. The Club has a life of its own.And we'd love for you to be part of it.[Request Your Invitation to Club du Pala][Explore Our Programming]

Letter from the Founder, Claire:

A personal vision for dignity, wellness, and real change.

Dear Friend,I ask that you take just a couple minutes to really read this letter and understand my vision for That Awesome Grocery Store (TAGS).The Grocery Store You’ve Always WantedFor the first time, the best food is the best-priced food. No compromises, no upcharges, no nonsense.You already know what’s wrong with the food system. You’ve lived it.• Overpriced organic food.
• Fake health brands pushing greenwashed garbage.
• “Affordable” options that purposefully cut corners on quality.
• Food banks stocked with government surplus and limp, nutritionally dead produce instead of real nourishment.That Awesome Grocery Store is being built to fix all of it.[JOIN CLUB DU PALA]A Full Grocery Store. Delivered to Your DoorYour access to TAGS starts with your Club du Pala Membership.• A full grocery store. Online.
• Every department, every category, every essential you need. Curated.
• Shipped straight to your door, nationwide.
• Fast, seamless delivery, so your kitchen stays stocked without the store trip.Club du Pala membership also opens the door to an experience that goes far beyond grocery shopping.We will accept EBT SNAP (Supplemental Nutrition Assistance Program) benefits (pending program approval) because access to good food should never be a privilege.Who We ServeWe’re putting the best in your cart, giving where it matters, and pricing it right for everyone:• Premium market shoppers who respect quality over artificial markups because true luxury is about craftsmanship, not inflated price tags.
• Smart shoppers who refuse to overpay for quality.
• Barrier-breakers making sacrifices to afford real food and supplements.
• Moms and dads, entrepreneurs and creatives, and families who need their money going to their dreams, not their grocery bill.
• Those in remote areas or food deserts who deserve access to the same premium groceries - without the exhausting grocery trip excursion.
• People who value quality and integrity. People who believe that good food should be priced with intelligence, not manipulation.How We’re Doing It (Without Being Greedy)As a private membership association, our ecosystem is built to be self-sustaining. Where quality, impact, and access go hand in hand.You might be wondering... Claire, how are you pulling this off?Simple: Because I’m punk AF and don’t play the corporate greed game.I’m a smart-ass businesswoman and think capitalism is fun, but I’m just not greedy. That’s the difference.I believe what we're given is meant to do more than serve ourselves. We have a responsibility to care for one another, and I take that responsibility personally. It's not separate from my business philosophy. It's the conviction behind everything I'm building.• We price fairly, not exploitatively.
• We give first. Before we take care of operations, before anything else, every single item in your cart contributes to feeding families in need.
• We invest in the best because when you feed people well, they thrive.Unlike other “give back” brands that donate what’s leftover after profit, giving is built into our model.Every single item you put in your cart will help fund grocery assistance through Feed the People Trust, our sister charitable initiative serving the public. Giving comes first, before we take care of operations.[DONATE NOW]Why I Built ThisI’ve raised my family as a barrier-breaker on EBT/SNAP benefits, so I know how critical it is to make high-quality food accessible. I’ve always valued quality. Quality in what we eat, what we wear, and what we keep in our homes. Because I know what goes into true production, and I know it lasts.I just don’t believe in overpaying just to overpay.There was a glaring hole in the industry, and I saw a way to fix it and serve you the best.Where Will Your Donation Today Go?We’re not here asking for endless charity. Prosperity Harvest Charitable Trust is designed to be self-sustaining. Funding will flow from every cart through That Awesome Grocery Store (TAGS).The shopper experience comes first. Every shopper’s experience matters, because when we change how people shop, we change their lives and that thriving store will help fund grocery assistance through Feed the People Trust. With your support (donations, heck even encouragement) that help isn’t just on the way, it’s pulling up.Your donation today will:• Build the e-commerce platform so groceries ship nationwide ASAP.
• Hire our Member Experience Concierge and Ingredient Vetting teams to deliver seamless orders without compromising our strict standards.
• Support the development of the grocery assistance infrastructure connecting TAGS with Feed the People Trust.Every dollar raised is acceleration. Our first $50K is the springboard: helping prepare TAGS to welcome up to 7,000 Club du Pala members during its first week of shopping and prove what’s possible. When TAGS shoppers thrive, Feed the People Trust can help more families thrive. With more, we do more. The more we can do, the more impact we deliver.Fast, at scale, nationwide.Your donation to Prosperity Harvest Charitable Trust is tax-deductible. If you give $250 or more, we'll provide a written acknowledgment for your tax records so you have the documentation needed to claim your deduction.TAGS isn’t just a grocery store. It’s a gateway.Every cart will help fund grocery assistance through Feed the People Trust, and every shopper is part of something bigger.Before TAGS launches, we're opening 25 places in Club du Pala's Inner Circle, with personal invitations going to founding members of our Community Member tier.It's the first of many opportunities to step into an even deeper Club experience. And it all starts with joining our community.Will you be one of them?[REQUEST YOUR INVITATION TO CLUB DU PALA]Stay ConnectedFollow us on Instagram to get to know us.Interested in partnerships? Contact us directly. For professional connections, find us on LinkedIn. For behind-the-scenes updates, find me on Substack.That Awesome Grocery Store. Changing the way we eat, for good.Love you,Claire B.
Club PresidentP.S. If overpaying helps you feel fancy, go for it. But the smart money shops here.

HELP OPEN THE DOORS TO THAT AWESOME GROCERY STORE.

Three years of preparation have brought TAGS to its founding capital campaign.

We’re raising $1 million to bring our national grocery operation into business, with extraordinary product standards, more accessible pricing, and charitable food access built into its purpose.And this is a campaign everyone can participate in. Whether you have $1, $100, or the capacity to underwrite an entire part of the build, there’s a place for you in this founding story.

Your gift today isn’t just funding a launch.
It’s creating lasting equity for families and communities nationwide.

• get Involved & Contact Us

• Contact Us

• Instagram
• LinkedIn
• Email
• X

© 2026 Prosperity Harvest Charitable Trust | That Awesome Grocery Store. All Rights Reserved.